We kick off our summer with exciting news of J. Smith and Whosain? reuniting under the moniker “The Rapper & The Poet”. Details have yet to be announced about what’s to come of their next collaboration, but like before you can expect to hear something soon. Stay tuned!
We are proud to celebrate our 5th anniversary, and to conclude this week is our Founders (Jarvis and Hussain) with an open letter. Thank you!
On this day, five years ago, a meeting took place between Que Sain, Ichi, and myself about working together for the first time. What I remember most about the meeting was the tone of our voices, and how serious we were about creating something that would break boundaries in terms of style, genres, and mediums. At that time, we were brainstorming ideas for a music video, but little did I know that would change once Ichi took out his camera, and started shooting us.
These photos were supposed to be promo shots for our future collaboration. We were set on the idea, until Ichi asked a simple, but defining question, “What are we going to call this?” He was referring to the project, and at the time, none of us had a clue. It wasn’t until a few weeks later, when he sent me the photos that it hit me. This wasn’t a video. It was an alliance.
An alliance that started in 2000 when Que and I were making CDs and cassette tapes in my parent’s bedroom. An alliance that expanded in ‘06, towards the end of my high school tenure when Sain and I aspired to build our own network of diverse creatives. What Ichi did on June 13th, 2009 was visualize a plan that was already nine years in the making…the arrival of Final Fight Family.
I am grateful to honor five years of FFF, and the people who joined me on this unique journey. A special thanks to: Que, Sain, Ichi, Christine, Felipe, Des, The Avantist, Está Vivo, Asif, Yuki and the members of Jip Jop for their contributions. None of you had to join or work with me on anything, and I appreciate your commit, passion, and respect you showed towards the idea of FFF. There would be no collective without you, and you will forever be remembered in the history of this organization.
I cannot predict what the next five years will look like for Final Fight Family. All I can do is work towards being the change I want to see in this company. In the next chapter, as long as this doesn’t change, everything else will fall into place.
It’s hard to believe that we’ve been on this journey together for so long. Since the beginning, the mere idea of Final Fight invoked a warrior from the depths of my soul, ready to create and share with the world. Because to share with the world, you need that warrior spirit. When this all started, we all had our own idea of what Final Fight Family was supposed to be. I had this fantasy of what we stood for- what we could stand for. But in the end, no matter what anyone said, no matter what standpoint anyone took, we grew into ourselves. We grew into what we want to be. Because that’s what war does. It defines our true values. While the gist of our grand scheme changed, as all great ideas do, we fell upon our roots. Faith. Family. Future.
Friends, associates, and collaborators have all come and gone, sometimes on a good note, the others bad. But family, especially this family, is forever. From the awkward first meet and greet at Christine’s apartment, to our team wandering across the country to Texas and California, to the set up and breakdown of the New Blood and Evolve showcases, and members moving all over the world, it has been quite the adventure. To me, it never mattered if we were an army or a just a band of misfits. As long as I had a good group around me that could inspire a glimmer of that warrior spirit, that’s all that I needed. It’s still all I need.
In every sense of the phrase, as long as there are those who have faith in us and our mission to make our mark, inevitably, we will honor that faith. As long as there are those who believe in our future, you will always be welcome at our table. Because those who believe, will always be apart of our family.
Words cannot express the gratitude we feel.
Thanks for sticking around. We have serious gold coming to you. Scout’s honor.
Final Fight Forever.
We are proud to present our new logo in our new cover story “The Evolution of the Logo”. Here, our media division (FFF33D) takes an in-depth look at the history of our previous logos, and the original thoughts behind each design. Enjoy!
In celebration of Final Fight Family’s (FFF) anniversary week, we recount the top five pivotal moments of their first five years.
5. FFF Goes to SXSW (2012)
In 2012; the original collective took a trip to ATX as they set out to experience the sights and sounds of the music portion of SXSW. This moment was significant as they went to support then touring members Jip Jop for AEMMP Record’s day party. In addition, designer Asif Ahmed worked behind the scenes to create the distinctive “From Chicago to Austin” tee. Our President would return in 2013, but the memory of 2012 would live on each time he hit 6th Street.
4. FFF Photo Shoot (2011)
In 2011, the original collective came together for a private affair as they took promo shots for YOUNG VOICES. This moment was significant as they almost captured the entire team in the shoot (only person missing was Que). However, it looked like a reunion of distant family members finally coming together for the first time.
3. FFF Photo Shoot (2009)
The photo shoot of 2011 was important in viewing the growth of FFF, but the shoot in 2009 is essential to their beginning. Here, you see the core members: Que, Hussain, Jarvis and Ichiro (photographer) start the legwork that would manifest to the final two moments on our countdown.
2. The New Blood (2010)
In 2010, the original collective came together for their first live event in Chicago, The New Blood. An art and music showcase, which saw the debut of then new members: Felipe, Des, Christine, Yuki, and Jip Jop presenting work (in Yuki’s case technical skill) for the event. Also presenting were: Jarvis, Que, Hussain, Ichiro, The Avantist, and Está Vivo (with special guest Mason Thorne). This moment is significant as it put the city on notice of the collective’s emergence in the scene.
1. DEMO (2009-2010)
The number one moment comes from the first collaboration of the original collective. Here we saw: Ichiro, Yuki, Jarvis, Que, Hussain, Des, Christine, The Avantist, and Está Vivo (accompanied by Anthony Balcaitis and Vincent Ippolito) unite for the music session/documentary DEMO. The project almost did not happen due to setbacks in finding a venue. However, with perseverance they overcame this roadblock, and went into production in October 2009. In a series of photos, you can see the energy of the collective working and learning from one another for the first time. The documentary was released in January 2010 with much support, which eventually lead to a spot on Fuse TV’s On Demand network in the spring of that year. Undoubtedly, DEMO is the greatest moment of the first five years of Final Fight Family.
Only time will tell what the next five years will bring for the organization. However, we have feeling it will be something extraordinary.
This segment was presented by FFF33D.
PREVIOUSLY: ANNIVERSARY WEEK (DAY 1)
CLICK HERE TO VISIT OUR STORE
We are excited to kick off our anniversary week with a limited sale of our “Lifffestyle" tee. The sale will last until the end of the month so take advantage of the bargain before it’s too late. Also, read the cover story to get the history behind the tee. Our anniversary week will continue tomorrow as FFF33D counts down our top five memories of our first five-years.